Pasadena, Sydney

Brand Identity, Print, Digital, Signage

Positioned on the waterfront of Sydney’s Church Point within an iconic retro style building which was built in the 30’s, Pasadena was once a Northern beaches institution. By the time we were engaged in 2018 the doors had been shut for a considerable amount of time, so it was our role to bring back the glory days and revitalise the brand!

They wanted to leverage the history and character of the historic venue while at the same time give it a modern and contemporary edge. It was to become a waterside all day seafood grill, operating from Sunrise to sunset.

The brand experience we created is sophisticated, casual and cool yet still approachable, relaxed and fun. Pasadena has again become an iconic Sydney institution where Sydney siders come to enjoy long lunches and dinners in a casual, relaxed and stylish seaside setting.