Wildstate Wines
Bringing Tasmania’s wines to the world.
What we did
Brand strategy & development
Brand identity design
Brand messaging & positioning
Brand Implementation
We worked alongside
Wildstate Wines
Puddle Duck Agency
Tom Chapman Videography
Ness Vanderburgh Photography
THE BRIEF
The Chatswood RSL team set out to reimagine part of their venue to appeal to a younger, contemporary audience. Their vision was to create a ‘pub within a club’—a vibrant sports bar named Yogi’s that could stand on its own as a destination.
Our role was to craft the branding for Yogi’s, striking the perfect balance between a modern hospitality offering and the timeless charm of a sports bar that feels like it’s always been part of the community.
Launched in November 2024, Yogi’s has quickly established itself as a go-to destination for Sydney’s sports enthusiasts.
The branding captures the energy of a classic sports bar, reimagined with a modern twist—bold, dynamic, and full of life. Yogi’s offers the perfect atmosphere to cheer on your team, immerse yourself in the buzz, and enjoy the excitement of every game.
It’s more than just a sports bar—it’s where the action happens. Come for the sport, stay for the fun!
