Dogma Dogs

Brand Identity & Strategy, Print, Packaging, Signage

We were approached to create a brand for a new restaurant in Cronulla called Dogma. They wanted it to be a celebration of Cronulla’s balanced attitude to life, their dogma. It needed to capture their love of an healthy outdoor lifestyle as well as their appreciation for the fine things in life - food, drink, music, art, friends and family. The food concept was to centre around hotdogs but needed to be positioned higher than a fast food brand.

The brand we created has become a favourite meeting place for the local community, a place where they can come and enjoy what they love - a healthy lifestyle, great food & drinks and good times with friends in a stylish environment. The brand is welcoming and warm with a focus on a high quality food, drinks and service offering. It’s contemporary but still approachable and playful. Since opening, Dogma has evolved to become a permanent fixture in Cronulla and a thriving business.