The Morrison
Bar & Oyster Room
Brand Identity, Print, Digital, Signage
We were engaged to work alongside architects/ interior designers Alexander & Co to transform The Brooklyn Hotel within the heritage listed Johnson’s Building (built in 1912) into The Morrison Bar & Oyster Room, a contemporary with stylish New York inspired offering which appeals to a sophisticated CBD market.
What we came up with was a brand that’s cheeky, stylish and quintessentially Sydney. It’s grown up, with a charismatic charm and draws a range of clientele; from corporate diners and after work drinkers, foodies and oyster buffs, to international travel enthusiasts – all seeking to unwind and enjoy the finer things in life and the best of what Sydney has to offer.