Prince of York
Inspired by 80’s-90’s Berlin, Prince of York takes you away to another place, in a time where hedonism and creativity were applauded. The atmosphere is on electric.
Laughter and chatter can be heard from a crowd of excitable people sharing simple, flavoursome food, sipping on lovingly sourced wine blends and delicious cocktails.
Brand Strategy ~ Brand Identity ~ Web design
Brand touchpoint graphics ~ Photography
Signage design & delivery
The Challenge
The brief was to create a buzzy multi-storey wine bar located in the centre of Sydney’s CBD. They were passionate about creating an experience that was fun and unique.
The idea was to be a one-stop-shop, with a new experience on every level of the venue. Come in for dinner, stay for a drink and then kick on into the night in their underground nightclub. Their mission was to inject fun back into Sydney’s nightlife.
Our Approach
The brand we’ve created is inspired by 80’s-90’s Berlin, it takes the audience away to another place, a time where hedonism and creativity were applauded. The style is innovative and original yet also uncomplicated and approachable. It has a confidence and charm which reflects it’s high quality food, drink, music and design offering.
