The Trinity
The Trinity is a much loved Surry Hills institution, bringing the local community together since 1882. Our brief was to contemporise the venue but also maintain the pub’s charm, history and character.
Brand Strategy ~ Brand Identity ~ Illustration ~ Web design ~ Brand touchpoint graphics ~ Photography ~ Signage design & delivery
The Approach
The brand created is a celebration of pub culture, the kind of place you can come to any night of the week for a diverse range of offerings - come and grab a great pub feed, enjoy an after work drink or have a punt on the races.
In keeping with the pub’s history it reflects its clientele’s ‘mad about sports’ attitude, it feels like an Australian take on a Boston Sports Bar and a mecca for sports fans. The brand channels an Aussie larrikin spirit, always keen for a laugh and a couple of beers with mates. It maintains its approachable and welcoming charm and continues to be an established focal point for the local community.
The Results
Within the Surry Hills community, The Trinity has established itself as a local institution in the Surry Hills community. The brand both ties in with the history of the venue & area while at the same time giving them a strong position & point of difference from their competitors.
Tomorrow People guided us in the right direction from the start, they took our direction for the business and enacted key research about the history of our pub & the area that has created a really strong brand and connection to our locals.
— Anna Calligeros, Director, Calligeros Hotel Group
