The Chippo Hotel

Brand Identity, Signage, Print, Digital

The historic Chippendale Hotel had a revamp in 2016 and Tomorrow People was approached to rebrand the venue. The task was to establish the Chippendale as a focal point for the Chippendale community. The Chippendale area has progressed rapidly over recent years and they wanted to tap into the young, creative crowd without alienating young families and their current patrons.

We worked closely with the venue to establish the values of pub culture with a focus on community, friendship, simplicity and a diversity of pub offerings. It was important to maintain their strong traditional foundations while also contemporising the offering.

A brand mark was created that gave reference to the style of an old school pub or beer label. A brand personality was created that was fun, friendly, creative, confident and local community focussed.

Since the rebrand the venue has gone from strength the strength, with sales tripling and The Chippo establishing itself as integral to the local Chippendale community.