Yogi’s Sports Bar
Creating a sports bar brand that becomes the go-to destination for Sydney’s sports enthusiasts
What we did
Brand strategy & development
Brand identity design
Brand messaging & positioning
Brand Implementation (brand collateral, marketing items, staff fashion, website design & build, signage design & production)
We worked alongside
Chatswood RSL
Tully Heard (Hospitality Consultancy)
Pony Design Co (Interior Design)
Mammoth Projects (Construction)
CR Commercial Property (Project Management)
THE BRIEF
The Chatswood RSL team set out to reimagine part of their venue to appeal to a younger, contemporary audience. Their vision was to create a ‘pub within a club’—a vibrant sports bar named Yogi’s that could stand on its own as a destination.
Our role was to craft the branding for Yogi’s, striking the perfect balance between a modern hospitality offering and the timeless charm of a sports bar that feels like it’s always been part of the community.
Launched in November 2024, Yogi’s has quickly established itself as a go-to destination for Sydney’s sports enthusiasts.
The branding captures the energy of a classic sports bar, reimagined with a modern twist—bold, dynamic, and full of life. Yogi’s offers the perfect atmosphere to cheer on your team, immerse yourself in the buzz, and enjoy the excitement of every game.
It’s more than just a sports bar—it’s where the action happens. Come for the sport, stay for the fun!
