Yogi’s Sports Bar
Establishing a Central Coast hot spot, within an iconic club.
WHAT WE DID
Brand strategy & development
Brand identity design
Brand messaging & positioning
Brand implementation
THE BRIEF
We were tasked with creating a brand for Ready's, a new venue within The Doylo, an iconic Central Coast RSL club. The aim was to attract a younger, premium market (24-35 years old) that the club had traditionally struggled to engage. Our design focused on creating a dynamic, on-trend brand showcasing its diverse offerings - from bars, dining and sports viewing to a sports simulator section, offering experiences like simulated golf, cricket, and racing. We aimed to position Ready’s as the go-to destination for socialising and great food and drinks, setting it apart from competitors on the Central Coast.
Ready’s has established itself as a Central Coast fave. There’s a sense of belonging for the locals as well as for those who travel from far and wide to experience the excitement of the venue.
It’s fun, vibrant, and playful yet also welcoming, relaxed, and warm. The venue has a modern edge but also feels confident and established.
The venue’s vibrant mix of premium food and drinks, sports, entertainment, and outdoor areas is captured in a playful collection of custom illustrations created for the brand.
