Manly 16ft Skiff Sailing Club
Charting a new course for Manly’s iconic sailing club.
What we did
Brand strategy & development
Brand identity design
Brand messaging & positioning
Brand implementing & activation
Website design & build
Signage & wayfinding design
Marketing collateral
THE BRIEF
Tomorrow People were engaged to develop a brand for Manly 16ft Skiff Sailing Club that celebrates its rich sailing heritage while showcasing its contemporary hospitality offering. The goal was to create a brand that appeals to both long-standing members and a new generation of visitors, positioning the club as a vibrant social destination. Our approach blended tradition with modernity, crafting a look and feel that embodies the excitement and carefree spirit of sailing while maintaining a relaxed, high-quality hospitality experience. The brand needed to strike a balance—paying homage to the club’s proud legacy while evolving for the future.
Manly 16ft Skiff Sailing Club has cemented its place as a vibrant waterside destination, seamlessly blending its rich sailing heritage with a relaxed, contemporary hospitality experience. The branding captures the excitement and carefree spirit of sailing, balancing a sense of tradition with a fresh, approachable aesthetic.
With a nautically inspired colour palette, vintage-meets-modern typography, and playful maritime elements, the brand brings to life the club’s unique personality. Whether visitors are drawn in by the sailing legacy or the inviting social atmosphere, Manly Skiff offers the perfect setting to soak up harbour views, enjoy great food and drinks, and embrace the spirit of the sea.
